After completing the modules and reading the material in the textbook this week, Conduct an analysis comparing two of the most famous social media channels, Facebook & Twitter. Write a 2-3 page comparative analysis that addresses the following questions:
- What are 2 key strategic advantages that each social media platform has versus the other?
- What are 2 strategic disadvantages that each social media platform has versus the other?
- Pick a famous restaurant chain, and review how that restaurant chain markets themselves on Facebook vs Twitter. What marketing tactics does that company do similar and different on each social media channel? For the differences, why do you think market the way they do on each social media channel?
- What would you recommend that the restaurant chain do to improve their social media presence?