MGT-325: Developing an Organizational Change Communications Plan
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Part 1 Directions:
Fill out the company's name below and then, using the updated question prompts starting in page 2 of this template, address each of the following 11 sections. Notice how these various sections relate to your three-part plan: summary, findings, and recommendations, as well as the connection to the ADKAR model you first learned about in Topic 2. In total, your responses will range between 750-1,000 words (i.e., approximately 70-90 words each).
Company Name: |
Summary should address: Think "Awareness" and "Desire" in creating the summary.
· Key Stakeholders
· Key Activities
· Communications Team
· Communication Goals
TECHNIQUES, CHANNELS, AND TECHNOLOGIES FOR BOTH INTERNAL AND EXTERNAL COMMUNICATION
What Needs to Be Leveraged?
Identify the techniques, channels, and technologies for both internal and external communication to be leveraged to effectively communicate with the most-impacted stakeholder identified at the onset of change, during the change, and after the change is complete. What differentiations exist between the approach for internal versus external communications?
References:
Part 2 Directions:
Review the three-step writing process model detailed in Figure 4.1 (below) from the Business Communications Today textbook. In the spaces provided on the following pages, complete each of the steps in the three-step writing process to ultimately create a brief statement for external stakeholders on the change to take place and the desired end state.
Step 1: Plan
Using bulleted phrases, identify the key elements to be addressed. Remember that you will likely include information in this section that does not make it into your draft section in Part 2.
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Step 2: Write
Create the first rough draft of the statement. Remember that you are demonstrating a process, so do not worry about editing this yet.