CaseStudy2_Example.pptx

Working Capital

Measures ability to pay current liabilities with current assets

Positive working capital indicates that a company can fund its current operations and invest in future activities and growth.

Current Ratio

Measures ability to pay current liabilities with current assets

The current ratio is sometimes referred to as the “working capital” ratio and helps investors understand more about a company’s ability to cover its short-term debt with its current assets.

Quick Ratio

Tells whether the entity could pay all current liabilities if they came due immediately

The higher the ratio result, the better a company's liquidity and financial health; the lower the ratio, the more likely the company will struggle with paying debts.

Working capital = 921,038 – 188,528

Working capital = 732,510

Current Ratio = 921,038 / 188,528

Current Ratio = 4.89

Quick Ratio = (443,293 + 373,959 + 15,386) / 188,528

Quick Ratio = 4.42

Working capital = 2,744,728 – 316,382

Working capital = 2,428,346

Current Ratio = 2,744,728 / 316,382

Current Ratio = 8.68

Quick Ratio = (649,916 + 1,805,278 + 90,529) / 316,382

Quick Ratio = 8.05

Debt Ratio

Expresses the relationship between total liabilities and total assets

A debt ratio greater than 1.0 (100%) tells you that a company has more debt than assets.

Meanwhile, a debt ratio less than 100% indicates that a company has more assets than debt.

Debt Ratio = 1,135,718 / 1,542,352

Debt Ratio = 0.74

Debt Ratio = (316,382 + 157,363) / 3,489,479

Debt Ratio = 0.14

Gross Margin

Amount of profit entity makes from merely selling its products, before other operating costs are subtracted

Expressed as a percentage, profit margin indicates how many cents of profit has been generated for each dollar of sale.

Gross Profit Margin = 547,343 / 818,379

Gross Profit Margin = 0.67

Gross Profit Margin = 865,643 / 1,578,173

Gross Profit Margin = 0.55

Asset Turnover

Measures amount of net sales generated per dollar invested in assets

Asset Turnover Ratio =

818,379 / (1,542,352 + 901,851)/2

Asset Turnover Ratio = 0.17

Asset Turnover Ratio =

1,578,173 / (3,489,479 + 2,254,785)/2

Asset Turnover Ratio = 0.14

Leverage Ratio

Measures impact of debt financing on profitability

Equity Multiplier Ratio = 1,542,352 / 406,634

Equity Multiplier Ratio = 3.79

Using the averages the Equity Multiplier Ratio = 3.03

Equity Multiplier Ratio = 3,489,479 / 3,015,734

Equity Multiplier Ratio = 1.16

Using the averages the Equity Multiplier Ratio = 1.12

Conclusion

Both companies are doing good within their market.

Both have a positive working capital. Shopify has a larger current and quick ratio, meaning it has more money per dollar of liability.

Shopify looks better based on debt ratio, but Etsy is not bad either, since its debt ratio is bellow 1, meaning it has more assets than debt.

Based on gross profit, Etsy seems to be more profitable, Etsy generated 0.67 cents per dollar of sale, in comparison with Shopify that generated 0.55 cents per dollar of sale.

Not much can be taken from their Asset turnover since both companies offer services and not products.

Based on Equity Multiplier (Leverage Ratio) Etsy has a higher level of debt than Shopify.