Submit: Assignment 1, Media and Culture Theory ~
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After studying the assigned reading The Handbook of Communication Science, Second Edition, : Mass Media Effects and considering one of the five categories of media effect theories mentioned in the article (learning, socialization, selective exposure, selective presentation, and perceived effects—remember, these are the categories, not the names of the theories themselves), identify one of the theories listed in the reading and answer the following questions or prompts. Do not include the questions in the essay. A) Does media directly influence individuals? Explain your answer B) Which of the mass communication theories do you feel most accurately portrays your media experiences? Why? Be sure to provide an example that supports your opinion. C) How involved should the government be in protecting us from media effects? Where do you draw the line between free speech and indecency? Is censorship ever warranted? Support your responses with research from the Learning Resources. Use where necessary and cite any outside sources. Create an at the end of the document. Submit your responses in the file submission area for this assignment. If you choose to “add a file” by attaching an MS Word document, please also copy and paste your response into the comments area. 400 to 500 words ©2020 University of Maryland Global Campus | |
Below are the required learning resources for this week. SAGE Handbook of Media Studies: Chapter 5: Society Culture and Media Gale Encyclopedia of E-Commerce: Digital Divide The digital divide, in the simplest terms, points to an unequal distribution of resources. This article discusses key points of access to emerging technologies. 21st Century Communication: A Reference Handbook: Chapter 62: Media Literacy This chapter provides definitions and discusses key issues related to media literacy. The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects | |
This article discusses the history of and theories on the impact of mass media. |
Rubric Name: COMM 202 Assignment Rubric
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This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Development and Content
Exceeds Standards
40 points
Meets Standards
35.6 points
Needs Improvement
27.6 points
Does Not Meet Standards
23.6 points
Criterion Score
Category is worth 40% of overall grade
Develops answers with effective supportive examples; provides a balanced presentation of relevant information and shows a thoughtful, in-depth analysis; reader gains insights; specifically meets criteria of defining key points, events, or contributions
Develops answers with adequate supportive examples; information displays evidence of a basic analysis; reader gains some insights
Does not fully develop answers and may lack detailed supportive examples; analysis is basic or general; reader gains insights
Answers are undeveloped or has no supportive examples; analysis is vague or not evident; reader is confused or may be misinformed
Score of Category is worth 40% of overall grade,/ 40
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Purpose
Exceeds Standards
30 points
Meets Standards
26.7 points
Needs Improvement
20.7 points
Does Not Meet Standards
17.7 points
Criterion Score
Category is worth 30% of overall grade
Introduces and answers all questions effectively and clearly; central purpose is readily apparent to the reader; makes connections
Introduces and answers all questions adequately; purpose is consistently clear throughout the paper
Introduces and answers all questions somewhat effectively; writing has a clear purpose but may sometimes digress from it
Introduces and answer questions poorly; purpose is generally unclear
Score of Category is worth 30% of overall grade,/ 30
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Documentation and Support
Exceeds Standards
20 points
Meets Standards
17.8 points
Needs Improvement
13.8 points
Does Not Meet Standards
11.8 points
Criterion Score
Category is worth or 20% of overall grade
Answers are supported effectively with legitimate sources from the learning resources and/or outside resources that are clearly attributed consistently throughout paper; uses APA format accurately and consistently
Answers are supported effectively with legitimate sources from the learning resources and/or outside resources that are clearly attributed but not consistent, yet "generally" supported; uses proper formatting with minor violations
Although attribution is present and many sources seem to be legitimate, some statements are unsubstantiated or generalized and the source of some ideas is unclear or some claims are made without support from the learning resources and/or outside resources
Attribution is missing, or sources given are poorly chosen; claims are consistently made without support from the learning resources and/or outside resources; reflect incomplete knowledge of formatting.
Score of Category is worth or 20% of overall grade,/ 20
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Organization and Writing Mechanics
Exceeds Standards
10 points
Meets Standards
8.9 points
Needs Improvement
6.9 points
Does Not Meet Standards
5.9 points
Criterion Score
Category is worth 10% of overall grade
Arranges ideas clearly and logically to support the purpose; ideas flow smoothly and are effectively linked; reader can follow the line of reasoning; Writing demonstrates a sophisticated clarity, conciseness, and correctness with no grammatical/sentence structure errors
Arranges ideas adequately to support the purpose; links between ideas are generally clear; reader can follow the line of reasoning for the most part; Writing is accomplished in terms of clarity and conciseness and contains only a few grammatical/sentence
Arranges ideas adequately, in general, although ideas sometimes fail to make sense together; reader remains fairly clear about what writer intends; Writing sometimes lacks clarity or conciseness and contains various grammatical/sentence structure errors
Arranges ideas illogically; ideas frequently fail to make sense together; reader cannot identify a line of reasoning and becomes frustrated or loses interest; Writing is unfocused, rambling, or contains serious grammatical/sentence structure errors
Score of Category is worth 10% of overall grade,/ 10
Rubric Total ScoreTotal
Score of COMM 202 Assignment Rubric,/ 100Criterion score has been overridden
Overall Score
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