Need help with CLV

  1. Using the case data (attached) and the CLV formulation provided in the textbook and slide decks, estimate the lifetime value of a Netflix customer for each quarter.
  2. How do you expect industry changes and technology advances to affect Netflix? Are these expectations validated by the trend in Netflixs customer acquisition, customer retention, customer revenue, and CLV?

Leave a Reply

Your email address will not be published. Required fields are marked *