Assume the role of a consulting team collaborating with a public sector partner BRITISH RED CROSS. It is your job to identify a well-defined policy goal of your partner that you believe can be improved through behavioral science. You will then design a policy intervention based on behavioral economics insights to better achieve this goal. Note that not all problems can be solved with behavioral interventions, so make sure you are selecting a problem that you believe can be addressed with the policy levers discussed in the course.
Prepare a 15-20 min presentation making sure to address the points below:
Define the policy problem: What is the policy goal? Make sure that you are selecting a well-defined, measurable policy outcome that is likely to be a goal of your partner (e.g., take-up of a government program, tax compliance rate, etc.). Why is this important?
Diagnosis: Describe the cognitive biases that stand in the way of the policy goal and why behavioral interventions might be useful in this context.
Design the intervention: Identify your behavioral intervention. Special attention will be given to how your intervention relates to your diagnosis i.e., your intervention should be directly informed by the biases described in your diagnosis. Be concise, specific, and creative!
Evaluation: Describe your approach towards assessing the impact of your intervention. What data would you need to collect and how you will choose your sample?
BRITISH RED CROSS: millennial do not have a very positive opinion regarding the organisation, so try to apply behavioural economics and improve that.
Please ONLY answer to DIAGNOSIS