Discussion 7

As the J&J crisis impacted consumer products – as crisis’ occasionally do – what level of impact does this have on you directly? 
How much consideration do you give to CPG based issues? Do you change your buying patterns?  Research? Switch to another brand?  How long does it take you to re-gain comfort and confidence in the product?

How did J&J mitigate these components in their crisis in Chicago?

https://en.wikipedia.org/wiki/Chicago_Tylenol_murders (Links to an external site.)

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