Talk of drug prices never goes away.  It is a bit curious how the talk of insurance deductibles and insurance co-payments don’t receive the same attention.  Nevertheless, this course exposed you to a taste of what it is like to have your own pharma company and issues relating to product promotion in the pharmaceutical business arena.  If you were to defend the price of your hypothetical drug to others – what arguments / viewpoints would you discuss to defend the cost of your hypothetical drug product.  Please support your answer with solid rationale.