Scooters for Cougars
Brooke Callonea, Jose Velasquez, Victor Hernandez, Nikolaos Minoudis
OM 435: Project Management Professor Tasooji
May 07, 2020
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Table of Contents
Table of Contents 1
Executive Summary 2
Introduction 3
Scope Overview 4
Project Stakeholders 4
Project Resources 4
Project Plan 6 Phase I: Research 6 Phase II: Planning 7 Phase III: Execution 8 Phase IV: Testing 13
Communication and Reporting Plan 14
Critical Path (MS Project) 15
Risk Analysis 16
Budget 17
Lessons Learned 18
Conclusion 19
References 20
Appendix 22
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Executive Summary
A team of four business students from CSUSM is launching Scooters for Cougars
in August 2020. Scooters for Cougars will bring electric scooters to campus to provide a new
transportation option for students. The business idea spurred from our observation that there are
minimal transportation options to and around campus. Electric scooters provide a fun,
eco-friendly option to the campus for everyone to enjoy. Students and faculty who live in
neighboring communities will also be able to utilize this transportation option, eliminating the
need for an expensive parking pass in their case. In this six-month project, Scooters for Cougars
will place 200 electric scooters onto the CSUSM campus and launch a supplemental mobile
application that will support rental terms and payment. The team hired two Mobile Application
Developers and one QA Developer to build the mobile application.
The business model we are pursuing entails a combination of fixed pricing for each ride
with an additional fee-per-minute charge. We strive to provide CSUSM an affordable option for
getting to and around campus that also emits significantly less greenhouse gas than other
automobile options. In this report, we provide the research that was conducted to obtain the
necessary permits, purchase equipment, and hire additional resources to execute the six-month
project. In addition, the report includes detailed information regarding the stakeholders,
communication plan, and budget of the project.
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Introduction Scooters for Cougars is a new way of transportation around California State University
San Marcos (CSUSM). The project is led by students that know all too well the struggles of
getting around campus. Scooters for Cougars will give students, faculty, and visitors the option
of getting around campus and nearby locations with fast, fun, and eco-friendly scooters.
To kick off the project, the team first focused on researching the legalities of operating
scooters on CSUSM, how to obtain permits, and finding the best scooter suppliers. Finding the
right scooter supplier is crucial to ensure long-lasting scooters that can be programmed to use on
and around CSUSM. The second phase consists of solidifying permits, the business model, and
RFQs to construct charging stations for the scooters. It also includes obtaining city permits and
app developers for using the electric scooters. In the third phase, the construction of scooter
charging stations will begin. During this phase, the development of a mobile application will also
take place. The mobile application, Scooters for Cougars, will be used for customers to unlock,
reserve, and pay for using Cougar Scooters. Before the grand opening and rolling out the
scooters, testing will be conducted to ensure bugs in the application are fixed and is running how
it is supposed to. Testing will also ensure that the scooters and charging stations run and charge
efficiently.
The project began in the spring semester of 2020 and will be completed by the beginning
of the following fall semester. When students return to campus after the summer break, they will
be greeted by Cougar Scooters. Together, we will make a positive difference around campus by
generating additional revenue for the school and helping provide transportation in an
eco-friendly manner.
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Scope Overview
Scooters for Cougars are adding electric scooters to the CSUSM campus to provide an
eco-friendly, efficient, and fun short-distance transportation option for students. Students who
utilize public transportation and/or live in neighboring complexes will be also able to utilize this
technology to get to campus.
● 200 scooters to campus for the fall semester of 2020
● 2 charging stations in various locations of the campus
● A mobile app that integrates with the scooters for billing and renting purposes
Project Stakeholders
We find that the project stakeholders will be directly connected to CSUSM and the San
Marcos Community. Stakeholders will consist of CSUSM Board of Directors, employees,
students, and visitors. These stakeholders have direct contact with CSUSM and we find to be
important stakeholders for the project. The Board of Directors is the stakeholders with the
highest impact as they are also the investors and sponsors of the project. In addition, the CSUSM
Police Department, as well as first responders, are stakeholders as they will regulate scooter
access and respond to possible accidents. The community of San Marcos has a stake in the
project as they will see scooters being brought into their city. Overall, the stakeholders will likely
have a connection to CSUSM and its future. See Appendix E for further details.
Project Resources
The resources of this project entail a team of four business students from CSUSM, two
hired Mobile Application Developers and one QA Developer to build the mobile application, and
our stakeholders. These developers will have the capabilities and software development skills to
provide front-end tools that support all platforms of mobile carriers and create attractive features
for the user's experience. The Microsoft Project version of the resource allocation plan is covered
in detail in Appendix G and provides the total labor costs for the project. The CSUSM campus
will provide the facilities, two rooms (one on or by the main campus and one near-in Extended
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Learning Building), to ensure the storage and charging spaces needed to make this project a
success. To add, equipment such as chargers and scooters pose as the first purchase order of 200
items of each category, 100 for each room. Any possible license or permit needed are listed in
section 2.2 Obtain Permits of this paper and will be taken into account to guarantee legality. Not
to mention, with lots of activity on campus as well as neighboring food and market centers, these
areas serve as primary target locations to market the scooter services.
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Project Plan
Phase I: Research
1.1 Hire Consultants
We have decided to partner with Wunder Mobility to help us start our journey towards
facilitating short distance mobility around CSUSM. Wunder Mobility has the tools and resources
to help us get the ball rolling in our project. We believe Wunder Mobility will be one of our key
players in helping us succeed as they are experienced and have the knowledge to guide us in the
right direction. We are excited about partnering with our consultants and to get the project to be a
success around campus.
1.2 Pricing
After researching current electric scooter ride-sharing companies, we have found that
they have a fee to unlock a scooter and after a fee-per-minute to use the scooter. Two big
competitors, Lime and Bird have a fee to start a scooter is $1 and the fee per minute can range
from $0.15-$0.30 depending on the city.
As our scooters will be used in short distances around campus, we have decided to make
the price per minute $0.30 while the initial fee being $1.25. Our scooters will be used for shorter
trips on average as they would through cities and thus we have decided to raise our fee to use
them to accommodate for less revenue from trip distance time.
1.3 Top Suppliers
Ninebot is the biggest supplier in the electric scooter market that provides scooters to
companies such as Lime, Bird, and Spin. Ninebot has merged with Segway and manufactures in
Northern Beijing, China. Bird Rides Inc was the first company to use shared electric scooters for
short-distance mobility and brought more business to Ninebot. As competitors started to join the
market, many partnered with Ninebot to supply electric scooters. To not saturate the market,
company’s looked towards competitors that could supply long-lasting, durable electric scooters.
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After looking through the competition, we have decided that our top three scooter
providers would be Acton, Swagtron, and Ninebot-Segway. Acton provides electric scooters for
businesses that have features that we are looking for. Swagtron can provide us electric scooters at
a cheaper price but we would be losing out on features that Action can provide. Ninebot- Segway
is an experienced company and has different electric scooter models that we could choose from
to fit our needs. Overall, we have found these three competitors to be the best to fit our needs and
will be moving forward and conducting RFP with them.
Phase II: Planning
2.1 Solidify Business Model
The business model for Scooters for Cougars is to rent scooters to CSUSM students and
visitors who need easy, fast, and affordable transportation to and around campus. Our rental fee
includes an initial fee of $1.25, and a $.30 per minute. To make it user friendly, we will
collaborate with CSUSM, and develop an app to charge for the rentals and track our scooters.
Regarding our expenses, we need to purchase the scooters, build the charging stations, pay for
permits, develop the application (tracking app), pay for scooters routine maintenance, and hire
students to collect and recharge the scooters. After we graduate, the university will take over the
scooters, so they will be in charge of collecting revenue and paying any additional fees.
2.2 Obtain Permits
As mentioned above, Scooters for Cougars will operate as part of the university.
However, if this was a separate entity, we would need to obtain the following permits in order to
follow local, state, and federal regulations. Create a Limited Liability Company (LLC), obtain a
certificate of Occupancy, Employer Identification Number (EIN), Local Business Permit,
Insurance, Sales Taxes, and open a business account.
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Permit Cost
LLC in California fee $85.00
California Business License $100.00
Certificate of Occupancy $418.00
Business Account with Chase $12.00
Employer Identification Number $75.00
2.3 RFP AND RFQ
Scouters for cougars will send Requests For Proposal (RFP) to industry leading and local
businesses including Ninebot and Segway. Additionally, we will ask them to submit their
Request For Quotation (RFQ). Please refer to Appendix D for the RFP and RFQ letters sent to
the vendors.
Phase III: Execution
3.1 Contractors And Suppliers Selection
After considering our top contractors and suppliers, we have concluded to partner with an
electronics company in China known as Xiaomi. Otherwise known as Ninebot-Segway, are the
suppliers that both Lime and Bird, thriving e-scooter companies have contracts with. Through
extensive research, we discovered on Alibaba.com the biggest authorized agent of Xiaomi
products in China mainland and Hong Kong, Wuhu Muchen E-Commerce Co. LTD, and have
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decided to use them as our supplier for the Xiaomi Mi M365 model scooters. This was finalized
based on the cost and status for the durability of having lower maintenance than the original
model that Lime and Bird used, the standard Xiaomi M365. Alibaba.com has also been able to
help us locate a vendor for the specific type of chargers needed for the Mi M365 model. The
verified supplier is Shenzhen Fuyuandian Power Co., noted to have a five-star rating with a great
response rate and on-time delivery status. The prices and quantity that they offer have been
recorded as follows.
Charging Station Vendors
Charging Station
In regards to the charging process, we intend to follow other successful business’ current structure and strategy. That is to facilitate employed “Student Juicers” two designated areas or rooms to charge the scooters. It is estimated a total of 200 scooters will be a sufficient amount to start with and test the business opportunity of further expanding the numbers. One “Juicing Station” will be on or close to the main campus and the other will be in proximity to the dorms and Extended Learning building. Inside these rooms or designated areas, will have between 50 – 200: Imetro certified 42V 1.7A electric scooter 36V battery chargers for the Xiaomi Mi M365 model scooter that Bird and Lime use from Ninebot.
First Issued Purchase Orders P.O.’s
Supplier: Shenzhen Fuyuandian Power Co.
Pieces: Cost: [40-119] = $8.00 per item [120-319] = $7.50 per item [320-2,999] = $7.00 per item
P.O. for 200 Chargers= Pieces: 200 x $7.50 = $1,500.00 Additional Charges: Shipping = $180.01 Total = $1,680.01 for 200 Chargers needed at our Juicing Stations Consider splitting between the two rooms; 100 at each location.
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Electric Scooter Prices from Vendors
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Purchase Order P.O. for Scooters 333 S Twin Oaks Valley Rd, San Marcos, CA 92096
P.O. for 200 Xiaomi Mi M365: Negotiable ~ $326.00 for (x) 200 Scooters = $65,200.00
Total Budget for Scooters and Chargers
Scooters $65, 200 Chargers $1,680.01 = $66,880.01
3.2 Select Application Developers Our team selected app developers willing to do the job within our budget. Since our
project may be considered small to mid-size, it was recommended that we would need two to
three developers. To minimize our costs, yet still create an efficient app, hiring two app
developers seems ideal for our business. These developers will be responsible for having
software development kits (SDK) to access various device features, tools to actualize a user
interface design (UI) for the user experience, and accommodation as well as support for cross
platforms (mobile device users). It is expected of the developer to need approximately 704 hours
of work placing us within our time frame and appropriate budget to complete the project.
3.3 Develop Mobile Application Standards in developing the mobile application consist of previously mentioned skills and
front-end development tools that are focused to enhance the overall user experience and UI. A
hybrid or cross-platform app is the type of mobile application we have hired our developers to
create. This is primarily due to the benefits this type of application has in translating onto a
majority of smartphone carriers, eliminating any restrictions on customers. More specific criteria
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that our mobile application seeks to follow are;
● Onboarding – App signup process and access is simple, offer videos or tutorials that
demonstrate how to use the app and ride a scooter.
● Tracking – GPS integrated maps systems to provide and find designated or permissible
parking areas for scooters.
● Locating the scooter – With GPS in the app, tracking where people park or dropped off
the scooter will be easily recognized and cut work time.
● QR Code – This makes the process of booking a scooter and activating it simple for
anyone with a smartphone. It is quick with just the use of the mobile camera and helps
keep track of each scooter.
● Payment – Include as many secure payment options as possible to help app users pay
online (Braintree, Paypal, Stripe, and others).
● Ride history – A vital feature to have for an app that allows customers to view and record
the history of their rides they have taken in the past along with how much they were
charged for that duration.
● Push notifications – Keeps the users updated and notifies them of any news, payment
information, or tips to make sure each customer is riding safely. This is how coupons and
discounts, when available, will be relayed to the riders.
● User feedback – Adding this aspect to our mobile application will help us create a
connection with our customers. Having people leave reviews of our service and sending
them monthly or weekly surveys can ultimately help us mitigate any future risks or
discrepancies and gain recognition to perhaps even expand.
● Smart Lock – A smart lock system is an important requirement for the app and scooter
because this is ultimately the way people will be able to start and end their payment
purchase and ride.
All of these factors play an essential role in engineering a proper mobile application along with
the tech stack used for the development of our e-scooter app. That is why one of our app and QA
developer's key responsibility areas are to also make the proper selections in the technologies
they choose to integrate with our program.
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Phase IV: Testing
4.1 Test Apps for Bugs
We will hire a QA developer on a contracted term, as this individual will be heavily
involved in the testing and launching phases of the mobile application. We have an hourly wage
of $40 per hour budgeted for this position. The team will begin by reaching out to our networks
to see if we can find a QA developer with a referral from a trusted source. If we cannot find a
developer this way in a timely manner, we plan to hire a freelancer through UpWork or will
consider offshoring this activity in the event there is potential for significant cost savings. We
believe this contracted term could be done remotely, so the QA developer is not required to be
local and we will not provide relocation assistance.
Scooters for Cougars will host a soft launch of the app for specific users to test the
application is working as needed. The mobile application will handle the rental and billing
information for the scooter rentals which includes entering the user’s driver’s license and bank
account information. Considering the sensitive data that will be collected, it is imperative that
users are able to successfully interact with the application in a secure manner.
4.2 Test Scooters and Charging Stations
In order to test the scooters and charging stations, Scooters for Cougars plans to hold a
soft opening with a small group of individuals to ensure the scooters and charging stations are
functioning and performing as expected. Following the soft opening, we will hold a pilot
program where we add ten bikes to the campus to gauge the campus community’s reaction to the
new transportation option and make sure the app and scooters run smoothly in implementation.
Following a successful completion of a pilot program, we will place fifty percent of our scooter
inventory to the campus and then the rest to offer a phased introduction approach.
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Communication and Reporting Plan
As previously mentioned, the stakeholders that Cougars for Scooters will report to are the
CSUSM Board of Directors, CSUSM students, University Police Department, First Responders,
employees, and the San Marcos community. The stakeholders with the highest impact are the
CSUSM Board of Directors as they are the investors of the project, and as such, the team will
meet with them every month to discuss the project status and any setbacks if applicable. The next
stakeholders that will be heavily impacted by this project are the CSUSM students. We plan to
handle initial communications via the Office of Communications to feature the launch of the
scooters in a school-wide email. We will then hold a seminar to show the students how to use
the scooters and mobile application and answer any questions they may have. After the seminar,
we will host on-campus tutorials for one week of every month on Tuesdays and Thursdays
during U-Hour (12-12:50 PM). The University Police Department will additionally be affected
by the launch of electric scooters on campus. The information they will need is the speed limits
of the bikes, and will likely require “slow zones” in high-traffic areas of the campus. We will
communicate with them via monthly meetings where we discuss and agree upon parking zones
and “slow zones”. Similarly, First Responders will need to be made aware that there is a new
transportation option that could lead to injuries so they can be prepared in the case a student falls
and injures themselves. This will be a one-time notification sent to them so they are aware of the
transportation addition.
The San Marcos community will be impacted by the electric scooters as well, and we
plan to feature the launch of the scooters in the local newspaper to make the community aware.
Scooters for Cougars employees will be impacted by the project as well. We plan to address
hours and wages upon hiring the employees. Weekly communications will be broadcasted via
company meetings to address any updates and concerns. Finally, all of the stakeholders and the
public will be able to contact Scooters for Cougars via the website or through social media
platforms with any questions or concerns. The tabular form of the communication plan can be
found in the Appendix E.
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Critical Path (MS Project)
The critical path of the project will take 23 weeks. The activities on the critical path do
not appear to be prolonged at this time and should be completed on schedule. The activities on
the critical path are researching scooter providers, solidifying business model/RFP and RFQ,
developing a mobile application, and testing the application for bugs. Any changes made should
be to our benefit in shortening the completion time of the project. We did not have to crash any
activities as the project timeline gave us an appropriate finish date. Overall, the project should
follow the critical path and be completed by the beginning of the fall semester. The Gantt chart,
found in Appendix C, also displays the activities which are on the critical path.
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Risk Analysis
Qualitative Risk Management
Impact
Probability Insignificant (1)
Minor (2)
Moderate (3)
Major (4) Catastrophic (5)
Almost certain (>90% chance)
Scooters are viewed a safety hazard
Likely (50 90%)
Prices for scooters increase due to supply challenges in China
Moderate (10 – 50%)
Not able to obtain operational permits
App developers cannot effectively execute development of app due to performing remotely
Disruptions in supply due to imports or COVID-19 (Chinese suppliers)
Fall 2020 semester remains virtual due to COVID-19
Unlikely (3 – 10%)
The supplier sends the wrong scooter model
Scooters get stolen – however they are tracked
Team does not receive permission to use two rooms on campus for charging rooms
Change in legislation (outlaw scooters)
Rare (<3%)
Finding students to collect and charge scooters
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Though there are different possible risks to the project, one risk we view as possibly
being likely are disruptions in the supply of electric scooters that are imports of Chinese
suppliers due to COVID-19. A mitigation strategy to this extreme risk is to conduct RFP and
RFQ’s with scooter suppliers in North America as well as South America. A high risk we could
potentially face is not receiving permission to use rooms to use as charging stations for the
scooters. The charging stations are needed for the operation of scooters and to mitigate this risk
we would be willing to get our second or third choice of classrooms. Another way to mitigate the
risk could be to sign a contract with CSUSM to avoid losing the room. A moderate level risk we
could encounter is the supplier sending the incorrect scooter model. This risk could either be
accepted or transferred to the supplier. We could accept the risk as it is a minor as we could
hopefully still charge them at the charging stations. If we were not able to charge the incorrect
scooters, we would look to transfer the risk to the supplier. Overall, we will face risks at all
levels but by planning and being able to mitigate the risks, the project should continue on the
track to be successful.
Budget
Assuming that the University is willing to fund the project with $200,000, our group has
determined expenses that include labor, equipment, and permits. The costs for the material
resources came to a total of $66,880.0, without negotiating the price for the scooters, which
include both the costs for 200 individual chargers and Xiaomi Mi M365 scooters. In terms of
salaries and wages, for the mobile app developers, we came up with an estimate of
approximately forty to sixty dollars per hour. Therefore, the group decided to hire two freelance
app developers for a rate of $45.00 each hourly. Our team also advised and hired a QA developer
for an hourly rate of $40.00. Having a quality assurance engineer to monitor the stages in
developing the software and standards set by the company as well as customers is essential to the
app's effectiveness. As mentioned in the Project Resources section, this project may incur risks
or uncalculated costs and require permits. Listed in the chart was our team's initial estimate of
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the budget allocation, and the final total cost we calculated from research to fund this project.
Lessons Learned
While executing the Scooters for Cougars project, our team identified several lessons that
can be applied to future projects. The following lessons learned will be recorded in our team’s
drive:
● All the parties involved are responsible for defining the project scope to avoid scope
creep
● All parties should share any updates or new information to avoid any miscommunication
● Make sure the team roles are clear to everyone
● Identify and communicate possible changes as soon as possible
● Use weekly updates on project process to avoid any unpleasant surprises
● Request city and state permit as soon as possible to avoid any delays
● Finding and selecting a web developer is a lengthy process, plan appropriately
● Unexpected events such as a natural disaster or pandemic can delay the project’s
execution
Conclusion
The innovative project Scooters for Cougars developed by four graduating business
students will provide easier, faster, and fun transportation for CSUSM’s students, faculty, and
visitors. Furthermore, the 200 eco-friendly electric scooters will help preserve our environment.
Having the electric scooters available will prevent some students from having to purchase the
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expensive parking permits, but will still generate revenue for the university. In the following
years, the university can increase the number of scooters, and adjust the rental fee, if needed.
The success of this project is crucial because we hope that other campuses and institutions adopt
this idea for their use. With that said, our goal was to make sure that all the project sponsors and
stakeholders are happy and satisfied with the outcome.
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References
UpWork – Talent in Demand:
https://www.upwork.com/ppc/landing/?hl=In-demand%20talent%20on%20demand.%E2%84%
A2%20Upwork%20is%20how.%E2%84%A2&overview=Upwork%20expertly%20connects%2
0professionals%20and%20agencies%20to%20businesses%20seeking%20specialized%20talent.
&ct=talent&gclid=EAIaIQobChMIv7uJ772R6QIVQSCtBh0w9QMREAAYASAAEgIcIfD_Bw
E
Wunder Mobility – Fleet:
https://www.wundermobility.com/fleet
The Zebra – Bird and Lime Pricing:
https://www.thezebra.com/insurance-news/6344/lime-vs-bird-scooters/
The Verge – Price Increases:
https://www.theverge.com/2019/4/9/18302136/bird-electric-scooter-price-increase-cities
8 Ultimate E-Scooter App Features That You Cannot Skip:
2019 New Design Xiaomi M365 Pro Foldable Skateboard Electric Scooters:
https://www.alibaba.com/product-detail/2019-New-Design-Xiaomi-M365-Pro_62059257654.ht
ml?spm=a2700.galleryofferlist.0.0.7f373421uNZLsw&bypass=true
Who Makes BIRD and Lime Scooters?:
https://techwewant.com/this-is-who-makes-bird-lime-and-jump-scooters-review-b3f6be32221e
Shenzhen Fuyuandian Power Co., Ltd.:
https://hf-fyd.en.alibaba.com/?spm=a2700.wholesale.cordpanyb.2.7ba43c198btKfK
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Who Charges All Those Electric Scooters? Follow A Nocturnal 'Juicer':
https://www.nhpr.org/post/who-charges-all-those-electric-scooters-follow-nocturnal-juicer#strea
m/0
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Appendix
Appendix: A
Statement of Work
Client name CSUSM
Client’s administrator Matthew Tasooji
Project name Alternate transportation on campus
Engagement duration 5 months
Begin date 3/2/2020
End date 8/14/2020
Scope Overview
Adding electric scooters to the CSUSM campus to provide an eco-friendly, efficient, and fun short-distance transportation option for students. Students who utilize public transportation and/or live in neighboring complexes will be also able to utilize this technology to get to campus.
● 200 scooters to campus for the fall semester of 2020 ● 2 charging stations in various locations of the campus ● Mobile app that integrates with the scooters for billing and renting purposes
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Resources Required
● Funding: $200,000
● People: 4
● Equipment: charging stations (rooms) and scooters
● Additional Resources: 2 mobile developers, 1 QA developer, and contractors for
construction of charging stations
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Business Case
Students have few options to get to and around campus other than drive and walk far distances. Electric scooters aid students in getting to their next class faster and promotes the use of a green alternative. We believe this commitment-free, streamlined option will benefit the university, the students, and the planet alike. There is an estimated 30% profit margin, which will be invested directly back into the upkeep of the equipment as well as future developments on campus as CSUSM is a non-profit organization.
Background
There are several electric scooter brands currently operating across the nation and in other countries, none however, provide services strictly for university campuses. Scooters for Cougars will be the most used and renowned public transportation service that makes a student’s life more comfortable. The guarantee from this company to its customers is affordability in price, time efficiency, and safety along with comfort in getting from point A to point B easier. For people already adapting to the more modern and eco-friendlier lifestyle, this can become not only a lifesaver, but a luxury that is inexpensive to use.
Assumptions ● CSUSM will assist in providing charging station locations/rooms on campus. ● Team will find three developers to build mobile applications and perform quality testing. ● Scooter regulations stay consistent for at least the next year. ● CSUSM Board of Directors will invest in the project and provide capital.
Change Management Process Changes in the project scope will be handled by collectively voting on new changes. We will analyze contingencies in new information and decide whether to change the work being done.
Professional Services Agreement CSUSM will own Scooters for Cougars when the project is completed and will be responsible for the upkeep, maintenance, and replacing scooters as well as charging stations. CSUSM will also own and operate the mobile application and be responsible for keeping it running. CSUSM will be given professional references for maintenance and upgrades of both the scooters and charging stations.
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Appendix: B
SWOT Analysis
Strengths
● Association with University represents opportunity for capital funds.
● Facilities and Land-Campus’. ● Human Resources (Emergency,
Support Staff, Advisors, Security, etc…), On-site Police Department
● Advantage of creating more jobs for students.
Weaknesses
● Patent or Copyrights ● Trademark ● Access to raw materials or other
resources
Opportunities
● Market Trend = in style, modern, easy, accessible, fulfilling a need and want.
● Can financially impact on-campus cash flow. Local Transportation.
● Relationship with new partners and big companies like Lime, Bird, and others.
○ Also with public transportation.
Threats
● Politics and Local Authorities. ● Regulations and Safety if PD does not
comply. ● Other already existing scooter
businesses (Lime, Bird…)choose to enter our borders.
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Appendix: C
Project Plan
27
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Appendix: D
29
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Appendix: E
Communication Matrix and Stakeholder Register
31
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Appendix: F
Balanced Scorecard
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Appendix: G Resource Allocation Plan
34
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Appendix: H
Quality Plan